WET STYLE
Salon-exclusive wet styling, made by the hairdressers who use it every day
About WET STYLE
Your hairdresser will formulate a personalized styling solution for your unique hair type and texture in order to create your desired finish. Your stylist will use an individually formulated blend of our base ingredients — structural jelly, nourishing serum and smoothing balm.
| Format | New Bottle | RE:fill (25% off) | Per Ounce (RE:fill) |
|---|---|---|---|
| 4 oz lotion pump | $42 | $31.50 | $7.88/oz |
| 4 oz fine mist spray | $26 | $19.50 | $4.88/oz |
RE:FILL & SAVE 25%
RE:turn your empty container to the salon and RE:fill it for 25% off the new-bottle price. The per-ounce price shown is what you pay on a refill.
The three RE: bases
Every WET STYLE formula starts here. Your stylist blends these three bases — Structural Jelly, Nourishing Serum and Smoothing Balm — into a styling solution made just for you. Below is an explanation of each one, plus a deep dive into every ingredient.
STRUCTURAL JELLY
Use as part of a custom blended styling solution
A powerful styling gel that delivers strong hold and grip to support your desired look. Mix it with NOURISHING SERUM for a more balanced, healthy hold—or add a touch of SMOOTHING BALM for extra hydration and frizz control. Great for creating custom scrunching or blowout serums that feel as good as they perform.
This Structural Jelly is a salon-essential product offering strong hold, volume, and color protection while supporting hair health, repair, and versatility, with reliable shelf life and broad client appeal.
Key benefits summary for hairdressers
Hold
Alcohol, Epsom Salt, Sodium Chloride, Witch Hazel, and Aloe provide strong, flexible hold for structured styles, ideal for blowouts, updos, or textured looks.
Volume
Epsom Salt, Sodium Chloride, Kelp Extracts, Witch Hazel, and Blueberry Extract enhance thickness and lift, perfect for fine or flat hair clients.
Color Retention
Green Tea, Blueberry Extract, Kelp Extracts, Glycerin, Witch Hazel, and Gluconolactone protect against UV, oxidation, and dryness, maintaining vibrant color.
Shelf Life
Phenoxyethanol, Ethylhexylglycerin, Sodium Benzoate, Potassium Sorbate, and Gluconolactone prevent microbial growth and oxidation, ensuring product reliability in salon settings.
Strength
Aloe, Kelp Extracts, Turmeric, and Blueberry Extract reinforce hair structure, reducing breakage during styling.
Scalp Health
Aloe, Green Tea, Turmeric, Witch Hazel, and Gluconolactone soothe irritation, reduce dandruff, and promote a healthy scalp, ideal for sensitive clients.
Hydration
Aloe, Glycerin, and Gluconolactone maintain moisture, preventing dryness for healthier, shinier hair.
Damage Repair
Turmeric, Kelp, and Green Tea repair environmental and styling damage, ideal for chemically treated hair.
Styling Versatility
Glycerin, Xanthan Gum, and Sclerotium Gum provide smooth application and flexibility, suitable for diverse hair types and salon styling techniques.
Client Suitability
Aloe, Witch Hazel, and Gluconolactone are gentle, making the jelly suitable for sensitive scalps or clients with dandruff.
Enhanced Client Experience
Lightweight texture (Aloe, Glycerin) and soothing properties (Witch Hazel, Green Tea) improve client comfort and satisfaction during styling.
NOURISHING SERUM
Use as part of a custom blend
A lightweight, nutrient-rich serum designed to support a healthy scalp and hair. It blends seamlessly with STRUCTURAL JELLY and SMOOTHING BALM allowing you to create a custom styling serum or spray that delivers both nourishment and performance.
This serum is a versatile, salon-friendly product that supports healthy, manageable hair, repairs damage, and enhances client experience while maintaining reliability in professional settings.
Key benefits summary for hairdressers
Conditioning
Aloe, Glycerin, Sodium PCA, Lactic Acid, Amino Acids, Rosehip Seed, and Panthenol deeply hydrate and soften, ensuring smooth, manageable hair.
Scalp Health
Lavender Water, Aloe, Green Tea, Peppermint Oil, Rosemary Oil, and Gluconolactone soothe irritation, reduce dandruff, and promote circulation for healthier scalps.
General Hair Health
Horsetail, MSM, Amino Acids, Rosehip Seed, and Panthenol strengthen hair, reduce breakage, and support growth, ideal for long-term client results.
Styling Versatility
Panthenol, Glycerin, Sodium PCA, Lactic Acid, and Xanthan Gum provide flexibility, manageability, and smooth application for diverse hair types and styling techniques (blow-drying, curling, straightening).
Client Suitability
Lavender, Aloe, and Gluconolactone are gentle, suitable for sensitive scalps or conditions like eczema/psoriasis, making the serum broadly applicable in salons.
Damage Repair
Amino Acids, MSM, Horsetail, and Rosehip Seed repair chemical/heat damage, ideal for clients with color-treated, bleached, or overprocessed hair.
Salon Practicality
Sodium Benzoate, Potassium Sorbate, and Citric Acid ensure long shelf life and stability, critical for salon inventory and consistent performance.
Enhanced Client Experience
Lavender's calming scent, lightweight texture (Aloe, Glycerin), and polished finish (Citric Acid) improve client satisfaction during and after styling.
SMOOTHING BALM
Use as part of a custom blended styling solution
A rich, concentrated cream designed to deliver deep hydration, frizz control, and lasting smoothness. Blend it with NOURISHING SERUM for a custom scrunching or blowout serum that's soft, shiny, and frizz-free. Want more hold and volume? Just add a bit of STRUCTURAL JELLY to create your perfect styling solution.
Key benefits summary
Frizz Control
Squalane, Rosehip Seed Oil, Jojoba Esters, Glycerin, Cetyl Alcohol, Stearyl Alcohol, Aloe, Pullulan, Acetyl Hexapeptide-1, Citrus Extracts, Lemongrass Oil.
Shine
Rose Water, Glycerin, Isopropyl Palmitate, Lactic Acid, Squalane, Aloe, Jojoba Esters, Rosehip Seed Oil, Lecithin, Vitamin E, Ascorbic Acid, Citrus Extracts, Lemongrass Oil, Pullulan, Apple Extract.
Hair Control
Cetyl Alcohol, Stearyl Alcohol, Glycerin, Cetearyl Glucoside, Acetyl Hexapeptide-1, Dipeptide, Pullulan, Witch Hazel.
Heat Protection
Squalane, Rosehip Seed Oil, Jojoba Esters, Vitamin E, Acetyl Hexapeptide-1, Pullulan.
Color Retention
Squalane, Rosehip Seed Oil, Jojoba Esters, Vitamin E, Green Tea, Ascorbic Acid, Phytic Acid, Tetrasodium Glutamate Diacetate, Pullulan, Citrus Extracts, Glycerin, Lactic Acid.
Other Benefits
Strength (Evening Primrose, Lecithin, Lysolecithin, Vitamin A, Apple Extract), scalp health (Aloe, Rose Water, Green Tea, Honeysuckle, Ubiquinone), hydration (Glycerin, Aloe, Butylene Glycol, Pentylene Glycol).
Shelf Life
Potassium Sorbate, Sodium Benzoate, Pentylene Glycol, Tetrasodium Glutamate Diacetate, Tocopherol, Ascorbic Acid, Phytic Acid, Lactic Acid, Potassium Phosphate prevent microbial growth, stabilize natural ingredients, and protect against oxidation.
Questions about WET STYLE?
Text or call the salon and we'll help you pick the right format—lotion pump or fine mist spray—for your hair.